"The Manhattan Fish Market is a brand name specializing in western casual dining seafood concept. It was started by a group of young entrepreneurs in 2002 in Malaysia with first 2 outlets in Mid Valley Mall and Subang Parade. Since then, another 19 outlets have been established in Klang Valley and Singapore with more to come. The MFM concept is based on the famous Fulton Fish Market in Manhattan and the founders have since trademarked and registered the brand in Malaysia and neighboring countries in the region. This restaurant concept has proved very successful with its delicious food, cozy and casual ambience and friendly service. All of the MFM outlets will be fully backed by The MFM identity, image and trading style, with consistent taste and similar quality service. MFM has manage to create a strong niche in Klang Valley as it was the pioneer in seafood casual dining concept, and this success will be replicated in the other major cities in Asia. The MFM concept specializes in American/Mediterranean western style seafood. Its product ranges from Fish & Chips to Garlic Butter Mussels and Red Hot Whole Fish. It has created a strong following by having most of its dishes served in a skillet. In MFM, it is not only the taste, service and ambience, but a little extra that captures the customers’ attention like serving in special steel skillets, flaming its prawns in front of customers and special dishes that captures the heart and tongue of most customers like the Garlic Butter Mussels. From time to time, it introduces new fish variety. Some of the fish it had introduced successfully in the past are Cobbler Fillet, Butter Fish, Barramundi etc. Its cooking method is also varied from deep fry to grilled and baked. Customers look forward to MFM’s variety of fish that may be difficult to obtain in the local market. MFM’s strategy is to continue to offer premium fish from the Pacific Ocean to appeal to our customers.
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